The brand has created a digital platform, the Academy of Beef Friboi, to provide service to those buying, with tips, tutorials and recipes on cuts.
http://academiadacarnefriboi.globo.com/inicio
http://www1.folha.uol.com.br/o-melhor-de-sao-paulo/restaurantes-bares-e-cozinha/2016/06/1784559-maior-marca-de-carne-do-mundo-jbs-friboi-abate-40-mil-cabecas-de-gado-por-dia.shtml
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